Trying new things is the spice of life.

After all, we crave new and unexpected ways to satiate our sweet (and/or sour) tooth. Tic Tac® Chewy opens up new flavor horizons and sensorial experiences for those curious enough to explore. But first, they need to experience those options to find out which will be their new fave. 

Let’s help shoppers “chews” their adventure by encouraging them to discover which flavor is right for them—sweet, sour or both—through unique and interactive activation experiences.

Role: Art Direction, Design

Deliverables: In-Store, Social, Design System, Retailer Activations