Osprey’s goal is to become the category sherpa, guiding shoppers to the perfect fit for each of their unique adventures.

Osprey’s advantage lies in its deep connection with the adventurist, perfectly matching individuals with packs that suit their specific needs, body types, and personal gear. With a long history of innovative design and trail-earned trust, the brand has earned the right—and the responsibility—to lead the category, making fit the defining feature.

Role: “NEI” Concept Strategy (Comps were outsourced)
Deliverables: RFP